01 · Hi, I'm Daniel
I spent 12 years as a knowledge worker in luxury goods and banking. I know what it feels like to waste your time on work that doesn't move the needle but still has to get done. Now I build AI employees for founder-led businesses so they can focus on the work that matters.
02 · The Framework
Every task in your business sits in one of four boxes.
The AI Employee Quadrant. Two axes — repetition and judgment — and four zones. Hover any zone to see what kind of AI employee belongs there.
◀ JUDGMENT ▶
TL
Human-Led
Low repetition · High judgment
Strategy, creative direction, relationships, negotiation. AI assists; the human owns the work.
TR
On-Demand
High repetition · High judgment
Proposals, complex client comms, application reviews, briefs. You send the task; AI does the heavy lifting; you stay in the loop.
BL
On-Demand
Low repetition · Low judgment
One-off formatting, transcribing a recording, summarising a doc. Push the task to the AI when needed.
BR
Autonomous
High repetition · Low judgment
Booking reminders, invoice follow-ups, daily reports, review requests. Fully delegated; runs without being asked.
◀ REPETITION ▶
Hover a zone to see what kind of AI employee belongs there, or who belongs there instead.
Type 01
On-Demand AI Employee
You send a task; they produce; you review.
Type 02
Autonomous AI Employee
Set up once; runs on schedule; you monitor.
03 · How to think about it
Think of it like hiring a junior. Train them. Check their work. Trust them more as they prove themselves.
STEP 01
Train
You show them how the work gets done.
STEP 02
Supervise
Outputs reviewed before use. 2 to 4 weeks.
STEP 03
Trust
Quality consistent, they run on their own.
STEP 04
Free up
You focus on the work only you can do.
04 · The AI employees I'm busy building
The workshop floor.
Every build documented. Click any card for the full story.
MWC-01
Money With Carla — Content Assistant
Content Assistant
For
Money With Carla
In trialOn-Demand
Savings
TBC
MWC-02
Money With Carla — Newsletter Bot
Newsletter Bot
For
Money With Carla
In designAutonomous
Savings
TBC
OMF-01
Oh My Fudge WhatsApp Concierge
WhatsApp Concierge
For
Oh My Fudge
In buildAutonomous
Savings
~25 hrs / week
04
Coming soon
05
Coming soon
06
Coming soon
05 · Where can AI help me most?
Map your work. See where AI fits.
List a handful of things your team did this week. Two questions per task. The quadrant fills itself in on the right.
Hours / week
Does it repeat?
Does it need judgment?
TL
TR
BL
BR ★
06 · Get in touch
Got an AI employee in mind? Tell me about it.
Or drop a line
Your next hire shouldn't be human.
Most of what you'd hire someone to do, an AI employee can already do, without sick days.